JetClub
Auckland’s first unlimited jetski membership club. All the speed and none of the ownership: no storage, no maintenance, no hidden costs. Show up and ride.
The brief
Jetski ownership is a bad deal for most riders: storage, maintenance, insurance and depreciation for something used a dozen days a year. JetClub flips it into a weekly membership. The site had to sell that flip in seconds and then run the actual club: sign up, book, ride.
The build
Full screen water film opens the pitch, then three tiers with real product logic: Adventure on weekdays only, Adventure Plus adding the Fish Pro fleet across seven days, Ultimate unlocking the 300 horsepower machines with multi day bookings. The rules that make the business work, bonds, no show fees, early and late add ons, are encoded as products rather than buried in terms.
Behind the marketing page sits the member platform: online sign up, a booking dashboard and a content managed fleet so the club can run itself day to day. This one crosses two arms of the practice, the site here and the member app under App Design.
The details
The fleet page treats each machine like a spec sheet, not a stock photo. Booking rules are enforced by tier at the platform level. And the whole thing reads like the water, not like software.
